250,000+ Weekly Listeners
A loyal, engaged audience across Bakersfield, Kern County, and the surrounding Central Valley communities.
On Air in BakersfieldFive stations.
Five stations.
One trusted voice.
Frequency Broadcasting is the home of KNZR, Kelly 95.3, Groove 99.3, Rewind 98.1, and Outlaw 95.9, connecting California's Central Valley every hour of every day.
Our Brands
The Stations
Now tuning
97.7 MHz
Locked on
KNZR
Presets
Scroll the dial ← → to tune in
Why Frequency
Bakersfield's most trusted local broadcaster.
For decades, Frequency Broadcasting has been the voice of Kern County, from breaking news on KNZR to the soundtrack of the Central Valley across our four FM brands.
Five Formats, One Buy
News-talk, country, throwback hits, AC, and 90s-to-now, all covered with a single network conversation.
Local Programming
Decisions made in Bakersfield, by broadcasters who live, work, and raise families here.
Coverage Area
Broadcasting across the Central Valley.
Our signals reach far beyond the city limits. From Bakersfield to the Tehachapi Mountains and out across Kern County's farming and oil communities, Frequency Broadcasting keeps the region tuned in.
- Bakersfield
- Delano
- Shafter
- Wasco
- Tehachapi
- Lake Isabella
- Arvin
- Lamont
By The Numbers
- Stations
- 5
- Formats
- 5
- Counties Reached
- 3+
- On Air
- 24/7
Signal Coverage
Where the dial reaches.
A quick snapshot of how far each Frequency Broadcasting station travels, from the Central Valley floor to the Kern River Valley and beyond.
KNZR-AM
KNZR 1560 AM
KLLY-FM
Kelly 95.3 FM
KKBB-FM
Groove 99.3 FM
KRWI-FM
Rewind 98.1 FM
KVLI-AM
Outlaw 95.9 FM
FAQ
Common questions
What radio stations does Frequency Broadcasting own in Bakersfield?+
Frequency Broadcasting owns and operates five Bakersfield-area stations: KNZR 1560 AM / 97.7 FM (News-Talk-Sports), Kelly 95.3 FM (Adult Contemporary), Groove 99.3 FM (Throwback Hits), Rewind 98.1 FM (90s to Now), and Outlaw 95.9 FM (Country).
How do I advertise on a Frequency Broadcasting station?+
Visit our Advertise page to download a media kit for any of our five stations or the full network bundle. You can also send our sales team a message and an Account Executive will reply within one business day.
What areas do your stations cover?+
Our signals reach Bakersfield, Kern County, and the surrounding California Central Valley, including Delano, Shafter, Wasco, Tehachapi, and Lake Isabella.
Who owns Frequency Broadcasting?+
Frequency Broadcasting is owned by Kait Hill (CEO & CFO) and Danny Hill (Chief Operations Officer and President of Programming).
Reach the Central Valley
on every frequency.
Multi-station campaigns, custom endorsements, on-site activations. Our team builds advertising that actually moves the needle.